Gucci Necklace with bee and GG

Gucci Necklace with bee and GG

Gucci History

The historic GG motif appears alongside one of the Maison’s favourite symbols, the bee. The contemporary design recalls the gender-fluid approach found throughout the collection. The two engraved emblems are featured on the pendant of this sterling silver necklace.

In 1921 Guccio Gucci founded the company of the same name in Florence for the production of leather goods, gloves and luggage. In 1923 the first brand of the fashion house had only the name of the founder in the calligraphic character, probably derived from his signature.

In 1960 Aldo Gucci, one of Guccio’s three sons, designed the symbol with the two crossed “G’s”, a clear reference to the founder’s initials; this graphic sign, which had not yet become the company’s trademark, was re-proposed in different fashions, that is, cast in a circle, opposed, inverted and in abstract form. So in 1971 the logotype will be composed with a graceful character while only in 1992, under the artistic direction of Alessandro Michele, the symbol of the double “G” will officially appear in the company’s trademark, until then used only as a griffe on bags, shoes and belts.

Starting from 1998 the official communication will be entrusted only to the logo composed with a graced lapidary character, very spacious; it is with this brand that the company presents itself in the world as a distinctive expression of “made in Italy”.

In 2019 the new Gucci monogram embellishes accessories such as jewellery and handbags; it presents the two overlapping G’s, both facing right.

Each item is accompanied by the original packaging. FG Fecarotta Gioielli is the official dealer of the Gucci brand”.

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