BVLGARI BVLGARI bracelet

BVLGARI BVLGARI bracelet in pink crystal fabric with iconic double silver 925 logo.

The History of the Bvlgari House

Founded in Rome in 1884 by Sotirio Bulgari, a talented Greek silversmith, the brand quickly established itself as an emblem of Italian excellence, particularly evident in its valuable savoir-faire and magnificent jewellery creations.

Over the years, Bulgari generations have created a distinctive style characterized by vibrant color combinations, volumes of refined balance and unmistakable motifs that celebrate the House’s Roman origins. Without ever forgetting its cultural tradition, Bvlgari has introduced innovations that rewrite the rules of world jewellery and launched new trends that have become icons of contemporary design.

During the Dolce Vita years, the shop in Via Condotti became a favourite destination for international celebrities and celebrities, helping to consolidate the Maison’s international reputation. In the early 1970s, Bvlgari conquered Europe and the United States. The Bulgari brothers of the third generation breathed new life into their creativity, drawing on countless sources of inspiration ranging from the Far East to Pop Art and meeting the taste of modern and dynamic women. Their pioneering vision led to the emergence of the BVLGARI BVLGARI watch, which soon became a great classic and an unprecedented statement of style.

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