Gucci keychain silver GG pendant
SKU: 678644 J8400 0728Gucci keychain silver GG pendant
Style 678644 J8400 0728
The central theme of the Gucci collections continues to be expressed through designs that stand the test of time. The distinctive GG logo combines with an enamel detail to define this keychain.
sterling silver
GG pendant
Length: 76mm
Made in Italy
Gucci guarantees, in-house and in its supply chain, the respect of Social and Environmental Responsibility standards in line with its sustainability strategy
Available product
Available product
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Gucci keychain silver GG pendant
Each Gucci Jewelry is accompanied by the original warranty certificate and the original packaging. FG Fecarotta Gioielli is official dealer of the Gucci brand.
In 1921 Guccio Gucci founded the company of the same name in Florence for the production of leather goods, gloves and luggage. In 1923 the first brand of the fashion house had only the name of the founder in the calligraphic character, probably derived from his signature.
In 1960, Aldo Gucci, one of Guccio’s three arms, designed the symbol with the two crossed “G’s”, a clear reference to the founder’s initials; this graphic sign, which had not yet become the company’s trademark, was re-proposed in different fashions, that is, cast in a circle, opposed, inverted and in abstract form. So in 1971 the logotype will be composed with a graceful character while only in 1992, under the artistic direction of Alessandro Michele, the symbol of the double “G” will officially appear in the company’s trademark, until then used only as a griffe on bags, shoes and belts.
Starting from 1998 the official communication will be entrusted only to the logo composed with a graced lapidary character, very spacious; it is with this brand that the company presents itself in the world as a distinctive expression of “made in Italy”.
