Serpenti Ring

Capturing the power of attraction, the Serpenti ring glorifies the head of the snake in a jewel design that shines with glamour and sophistication.

Inspired by the sensuality of a woman’s gaze, Bulgari reinterprets her animal spirit, focusing on the magnetic power of her eyes and channelling their irresistible ability to seduce.

The History of the Maison Bvlgari
Founded in Rome in 1884 by Sotirio Bulgari, a talented Greek silversmith, the brand quickly established itself as an emblem of Italian excellence, particularly evident in its exquisite savoir-faire and magnificent jewellery creations.

Over the years, Bulgari generations have created a distinctive style characterized by lively color combinations, refined balance volumes and unmistakable motifs that celebrate the Maison’s Roman origins. Without ever forgetting its cultural tradition, Bvlgari has introduced innovations that rewrite the rules of world jewellery and launched new trends that have become icons of contemporary design.

During the Dolce Vita years, the shop in Via Condotti became a favourite destination for socialites and international celebrities, helping to consolidate the House’s international reputation. In the early seventies Bvlgari conquered Europe and the United States. The Bulgari brothers of the third generation breathe new creative life into the brand, drawing on countless sources of inspiration ranging from the Far East to Pop Art and meeting the taste of the modern and dynamic woman. Their pioneering vision led to the success of the BVLGARI BVLGARI watch, which soon became a great classic and an unprecedented style statement.

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